She Votes: Women’s Voices at the Forefront

Read the memo here and, the press release here.
Read more in USA Today and watch the replay of the virtual discussion of She Votes.

As the 2024 election comes into focus, women across the country are more interested in political issues and more motivated to get involved in politics at a local, state, or federal level. She Votes reveals that women are engaged in politics, supportive of women elected officials, and tuned into conversations about hot-button issues such as reproductive rights and inflation.

 

Key Findings: 

 

There is a greater sense of dread and worry among women this year, stemming from worsening personal financial situations and inflation.

  • Women have cut back on entertainment and luxuries, and almost half have cut back on necessities such as groceries. With these financial challenges, financial goals of security and saving or affording retirement seem out of reach for many women.
  • “Inflation” is the number one issue women cited as the “most important problem facing this country today.”
  • 60%  of women polled indicated pessimism about the economy.
  • 56%  percent said that their personal financial situation has gotten worse over the last few years—a rising share compared to 39% in 2021, and 50% in 2022.

Women are feeling even more burnt out this year—particularly Black women and moms of young children.

  • Sixty percent of women overall said they have felt more burned out than usual. That share rises to 68% for women under 40, and 69% for parents of young kids.

Looking ahead to 2024, women are feeling more engaged in politics.

  • About 1 in 3 women who were polled talk to their friends and family about politics weekly, and the majority of women think next year’s election will be more important than most elections.
  • Among women who discuss politics and current events at least monthly, 2 in 3 say they are more motivated to get involved in politics on the local, state, or federal level–but only 1 in 3 has actually become involved.

In light of the Supreme Court’s Dobbs decision last year, women are highly concerned about reproductive rights and tuned into conversations about abortion and other healthcare services.

  • The vast majority of women who were polled personally support the right to an abortion and believe it should be legal and available (53%), or that the government should not prevent someone from making an abortion decision for themselves (29%).

With increasing partisanship around every corner, a plurality of women are concerned about extremism on both sides of the ideological spectrum.

  • There is deep skepticism among Republican women about U.S. regulatory institutions and the election system, with nearly half of Republican women (45% of Republican women and 1 in 4 of all women polled) saying they don’t trust the results of national elections.

 

Benenson Strategy Group conducted 811 online interviews nationwide from February 3 –8, 2023 among women who are registered voters, including an oversample of younger women 18-25 years old.The margin of error for the dataset overall is +/-3.4% at the 95% confidence level and is higher among subgroups. Due to rounding, some percentages may not add up to 100%.

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