Lindsay Vermeyen is a partner in BSG’s California Office. She has established herself as a trusted advisor for progressives across the country using qualitative and quantitative research to craft strategic communications for political candidates, advocacy organizations, and institutions.

Lindsay has worked with candidates at every level – helping flip congressional seats from red to blue and electing women up and down the ticket. Lindsay is well known for her work on ballot initiatives to protect reproductive freedom and freedoms for all people, including polling for winning coalitions in Nevada, Michigan, and Montana in 2022.

Lindsay also works with organizations seeking to develop longer-term messaging narratives. She has worked with coalitions in Alaska, Colorado, Idaho, Indiana, Nebraska, New Hampshire, New Mexico, and Wyoming to find messaging that resonates across the left and center, and has co-authored handbooks in each of these states.

Before she was a pollster, Lindsay coordinated statewide and national grassroots and public relations campaigns at Dewey Square Group, including the Pew Environment Group’s Clean Energy Campaign. She also directed patient, volunteer, and community outreach for two free health clinics in Southern California – Maria Shriver’s Modern House Call for Women in Long Beach and CareNow in Los Angeles – which provided free medical, dental, and vision care to thousands of underserved people in Los Angeles over the course of several days.

Originally from Portland, Oregon, Lindsay lives with her husband and daughter in Santa Monica. She holds a bachelor’s degree in economics from the University of Southern California. Lindsay was part of the American Association of Political Consultants’ 40 Under 40 class of 2023.